Is it your mission to make cats happier—your own cats or those of your clients?

Do you feel you'd like to know more about cat behaviour, undesirable cat behaviour, stress, and the welfare of cats?

Are you experiencing unwanted behaviour from your cat? Do you feel like she isn't entirely happy? Do you struggle to understand her behaviour?

If so, you're in the right place. My name is Anneleen Bru, and I'm a feline behaviour therapist. Since 2008, it has been my mission to make cats happier.

In 2019, I developed an easy-to-follow, step-by-step plan called the Cat Matrix® for every cat owner who wants to optimise their cat's behaviour and/or avoid, improve, or resolve unwanted behaviour.

Since its launch, this plan has been followed thousands of times by both cat owners and professionals, and it's the easiest path from a stressed cat to a happy cat.

I'm here to help you improve and optimise your cat's behaviour! Let's quickly see if the Happy Cat Coach Programme is the right fit for you!

Best,
Anneleen ♡

Does your cat display unwanted behaviours such as:

• Disobedience
• Inappropriate urination or elimination outside the litter box
• Spraying indoors
• Dominant behaviour
• Aggressive behaviour
• Tension between cats
• Unwanted scratching
• Excessive meowing
• Attacking hands and feet
• Unfriendly behaviour towards owners
• Fear of people
• Chewing on inappropriate items

Your cat is not displaying unwanted behaviour (yet), but...

• You want to better understand her and make her as happy as possible.
• You want to prevent her from becoming unhappy in the future.
• You want to avoid the possibility of unwanted behaviour or behavioural problems later on.
• You are proactive and want to provide her with the best possible living environment.
• You want to promote her well-being by ensuring she feels safe and comfortable.
• You want to anticipate potential behavioural changes as she ages or when her environment changes.
• You want to learn more about her natural instincts and how to support them.
• You want to ensure that your bond remains strong, based on mutual understanding and respect.
• You want to keep her mentally and physically stimulated to prevent boredom and associated problems.
• You want to prepare yourself for any future challenges so you can act quickly and effectively.
• You are curious about ways to enrich her life and positively influence her behaviour.

If any of these resonate with you, you're in the right place!

Are you afraid that:

• You might find the wrong advice on the internet, which could make the problem worse.
• Your cat isn't happy, and this might lead to unwanted behaviours like fear, aggression, or inappropriate elimination.
• Your cat's unwanted behaviour will only get worse.
• The frustration you're feeling, as well as that of your household members, will soon become unmanageable.
• Your cat's unwanted behaviour will start taking a toll on your mental health and that of your household members.
• If you don't find a solution, you might have to rehome your cat, even though you don't want to.

Do you feel uncertain about:

• Your cat's behaviour and whether she is truly happy.
• What your cat is trying to communicate through her behaviour.
• Whether you're doing the right things for her, like picking her up, petting, disturbing, comforting, or disciplining her.
• Are you wondering if you're doing something wrong or not meeting her needs.
• You're frustrated because you can't change her behaviour despite your efforts.
• You're worried that her unwanted behaviour might spiral out of control.
• You sometimes feel powerless because you don't know how to help her.
• The harmony in your home is being disrupted by her behavioural issues.
• You want a better bond with your cat but don't know where to start.

If any of these concerns resonate with you, you're not alone, and we're here to help.

Your personal situation doesn't allow for:

• Making significant investments to seek behavioural advice.
• Spending a lot of time searching for information about your cat's behaviour.
• Scouring the internet for accurate, practical, and scientifically backed information.
• Experimenting with different techniques on your own without any guarantee of success.
• Engaging in lengthy and extensive behavioural consultations that take up a lot of time.
• Going through various books and articles to find relevant information.
• Spending hours each day training or observing your cat.
• Fully investing in special tools or accessories that are often recommended.
• Figuring out on your own which sources are reliable and relevant to your situation.
• Completely adjusting your lifestyle to accommodate your cat's behavioural issues.

You anticipate any of the following changes in the (near) future:

• Your cat getting older.
• A separation or move involving a household member.
• The death of one of your cats.
• The introduction of a new cat or kitten.
• The arrival of a baby.
• Moving house.
• Renovations.

If any of these apply to you, this program is designed to fit your needs and help you navigate these challenges.

Knowledge

• Are you seeking a more structured approach to help clients with undesirable cat behaviour?
• Are you seeking mentors or peers who can provide advice and feedback on cat behavior issues?
• Do you need easy-to-understand resources for complex behavior problems?
• Are you looking for easy, low-threshold, science-based information that you can work with?
• Do you need help in identifying and addressing the root causes of cat behaviour issues?
• Are you looking for affordable ways to expand your knowledge without disrupting your work?

Business

• Are you seeking personal growth opportunities in the cat care field?
• Do you wish you had more resources to help educate your clients?
• Are you seeking ways to enhance your credibility and reputation in the industry?
• Are you looking for an efficient and science-based method to transform into a product to increase your revenue

Personally

• Do you wish you had access to live coaching by a mentor who understands your challenges?
• Do you need support to cope with the emotional demands of your job?

Networking

• Are you looking for online communities where you can engage with other cat professionals?
• Do you want to connect with a network of professionals who share your passion and challenges?
• Are you looking for opportunities to collaborate with other cat behaviour experts?

Since its introduction, this step-by-step plan has helped thousands of cats experience less stress and gain more control over their environment. The result has been significantly reduced unwanted behaviour, more happy behaviour, and a stronger bond between cats and their owners.

The Cat Matrix® model is our most powerful tool, uniquely designed to help you understand and positively influence your cat's behaviour. This model breaks down the complexities of feline behaviour into easy-to-follow steps, guiding you through the process of addressing and modifying unwanted behaviours while fostering a stronger bond with your cat. It’s the cornerstone of our Happy Cat Coach Program, ensuring that you have the best resources at your disposal to create a happier, healthier environment for your cat.

Based on Over 10 Years of Experience as a Feline Behaviour Therapist

After working for over 10 years as a feline behaviour therapist with cat owners whose cats exhibited unwanted behaviour, I realised that approximately 70-80% of all my behaviour plans were very similar, regardless of the specific behavioural problem, its cause, the emotions or motivations involved, or the cat's personality.

Cats can express stress in many different ways, but the solutions and insights that proved most effective were often the same! That's why I decided to compile years of insights, experiments, and behavioural change reports into a comprehensive behaviour plan, giving cat owners quicker and easier access to this valuable information.